The best data and the most-intuitive platform solely focused on sports and sponsorship marketers

The sports industry's most complete look into the hearts and minds of fans across sports. Vision's services provide clients with dedicated resources for measuring sponsorship performance and an unmatched understanding of today's dynamic fans.

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1800+
Brands Covered
40+
Categories
60+
Psychographics
80+
Leagues

Measuring the Metrics That Matter with Decoder™ Brand Metrics

Sponsorship has an uncanny ability to tap into the passion fans have for their favorite properties and induce brand health gains at levels not typically possible via traditional marketing. Track and trend brand performance like never before with Decoder Brand Metrics.

  • Metrics that reflect and are indicative of sponsorship progress

  • 1,800+ brands (Consideration, Trust, Customer Status and Loyalty)

  • Covering 40+ relevant sponsorship categories

  • Data trended month-over-month for longitudinal tracking

Your single source of truth for fan, sport, and sponsorship data.

Data Trendability

Track, analyze, and predict fan behavior patterns over time to optimize engagement and business decisions.

Fan Journey Insights

Understand and optimize the complete fan experience across all touchpoints to drive engagement and loyalty.

API Accessible Data

Access real-time and historical fan data through APIs for seamless integration into your existing systems and workflows.

Exposure Value Aligned with Marketplace Rates

Evaluate the commercial value across various platforms and channels, aligning with industry benchmarks.

Media Values in Days, Not Weeks

Understand and optimize the complete fan experience across all touchpoints to drive engagement and loyalty.

Syndicated Sponsorship Measurement

Leverage industry-standard metrics to measure the impact of sponsorships on fan engagement and brand awareness.

Fan profiling and media insights like you’ve never seen before

The future of sports data is purpose-built, focused, powerful, and precise. Vision now offers more sports-focused data across fans and brands than anyone else.

  • Uncover Fan Preferences
    ‍‍‍    Understand youth fan data (13+), sponsorship category consumption, fan journey and brand sentiment metrics to inform future strategies

  • Fuel Fan Engagement
    ‍‍‍    Leverage sports consumption and engagement insights to cultivate deeper fan connections and drive fanbase growth.

  • Track Sponsorship ROI
    ‍    Access the most extensive collection of sports-specific fan insights and media analysis data in North America to effectively track sponsorship performance.

  • Simplified Data Access
    ‍    Enjoy the industry's easiest-to-use platform with a first-class UI and seamless API delivery.

Data-Driven Sports Insights, Pure and Simple.

“Our experience and work with Vision Insights and Decoder has truly changed our leagues’ and clubs’ understanding of the fan base in ways we could not imagine before.”

VP, Major US Sports League

“The reality and depth of information we’re able to uncover about the fan’s journey, their reaction to sponsorship, game day behaviors and every other for of engagement has been game-changing.”

Sam Doerr, United Soccer League

“Any organization looking to enhance their data toolkits, while receiving world class client service and next-level insights should consider working with Vision.”

Head of Business Ventures

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